Silhouette of a woman running outdoors at sunset with the sun low on the horizon and a large rock nearby.
A stylized logo with the words 'Holyfit Co' in bold, white font on a black background with a large letter 'H'.

Running. faith. Real life.

Christian endurance apparel and the HolyFit Podcast — designed for believers who run with purpose and represent Christ boldly.

Run with purpose. Wear the message. Support the mission.

I can do all this endure tee
Sale Price: $30.00 Original Price: $35.00
Let us run endure tee
Sale Price: $30.00 Original Price: $35.00
The Lord is my strength endure tee
Sale Price: $30.00 Original Price: $35.00

🎙 The HolyFit Podcast

New episodes every Monday & Friday morning.

Real conversations about endurance, faith, discipline, fatherhood, setbacks, and the daily grind — from a normal middle-of-the-pack runner just trying to follow Jesus and keep moving forward.

Practical. Biblical. Honest.
With a little light humor along the way.

🎧 Listen and Follow Now!

About HolyFit

HolyFit Co. was founded by Brad Soat — flight nurse, ultrarunner, father of three, and follower of Jesus — with one goal: to build a Christian endurance brand rooted in discipline, authenticity, and real life.

No hype. No pretending.
Just honest faith and hard miles.

Running. Faith. Real Life.

A man taking a selfie outdoors on a cloudy day, wearing sunglasses, a black baseball cap, a white sports shirt, and a gray long-sleeve shirt underneath, standing on a wooden platform with dry grass and trees in the background.

Our Mission

HolyFit Co. exists to help believers pursue Jesus with discipline — physically and spiritually. Through the HolyFit Podcast and performance running apparel, we equip runners to endure well and live boldly.

10% of profits support Christian charities advancing the hope of Christ.